The Conservation fund

The Conservation Fund, working with public, private and nonprofit partners, protects America’s legacy of land and water resources through land acquisition, sustainable community and economic development, and leadership training, emphasizing the integration of economic and environmental goals.

At the Fund, we make conservation work for America. By creating solutions that make environmental and economic sense, we are redefining conservation to demonstrate its essential role in our future prosperity. Top-ranked for efficiency and effectiveness, we have worked in all 50 states to protect over 8.5 million acres of land since 1985..

This project includes quite a few elements - logo, brand guidelines, website, film, brochure, and HTML eblast templates.

client

The Conservation Fund

Skills Applied

Branding, Publication Design, Creative Direction

Rebrand
Carr Properties went through a rebrand in 2019 in which they engaged Design Army’s help and expertise. This transformation was more than merely an aesthetic refresh, but also a reflection of a company wide transformation into a brand centered around experience and hospitality.

Journey to a Brighter Future:
The Fall Appeal
Today we face incredible obstacles like climate change, natural resource depletion and the rapid development of our green spaces—all of which negatively impact communities, wildlife and economies and can even erase historic landscapes.

Sustainability
Introduced the first annual Sustainability Report, highlighting sustainability and wellness-related accomplishments throughout 2019 and 2020. This report outlines the approach adopted by Carr Properties to generate positive social and environmental outcomes in both the pre- and post-pandemic workspace.

COVID-19
Over the last few months, we have seen the world take numerous measures in an effort to contain the spread of COVID-19. The COVID-19 outbreak continues to test our businesses, lifestyle and routines. For many of our customers, that meant closing the physical location of their business, and for other customers, it meant closing the doors of their business completely for an extended period of time.

This project included - a guidebook, infographics, signage and an informative safety video.